{"id":6243400,"date":"2021-10-15T06:07:03","date_gmt":"2021-10-15T06:07:03","guid":{"rendered":"https:\/\/yp.vn\/?p=6243400"},"modified":"2021-10-15T13:07:03","modified_gmt":"2021-10-15T06:07:03","slug":"muc-tieu-cuoi-cung-va-quan-trong-nhat-cua-mot-cong-ty-la-gi-va-vi-sao","status":"publish","type":"post","link":"https:\/\/yp.com.vn\/muc-tieu-cuoi-cung-va-quan-trong-nhat-cua-mot-cong-ty-la-gi-va-vi-sao\/","title":{"rendered":"M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 g\u00ec v\u00e0 v\u00ec sao"},"content":{"rendered":"<p>[vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a<br \/>\nm\u1ed9t c\u00f4ng ty l\u00e0 g\u00ec v\u00e0 v\u00ec sao<\/h1>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_empty_space][vc_single_image image=&#8221;6243401&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_column_text]T\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 th\u1ee9 then ch\u1ed1t trong nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, v\u00e0 c\u0169ng l\u00e0 l\u1ef9 do m\u00e0 b\u1ea1n kinh doanh. N\u00ean l\u00e0 cho d\u00f9 b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p hay ho\u00e0n th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c n\u00e0o \u0111\u00f3 b\u1ea1n v\u1eabn c\u1ea7n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m th\u1ebf. M\u1ed9t l\u1ea7n n\u1eefa, t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0nh ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p><strong>Theo \u0111\u00f3, m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 g\u00ec?<\/strong><\/p>\n<p>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn\u00a0Theo nh\u00e0 kinh t\u1ebf Milton Friedman, m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3, v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p m\u1ed9t c\u00f4ng\u00a0<strong>ty<\/strong>\u00a0giao d\u1ecbch\u00a0<strong>c\u00f4ng khai<\/strong>\u00a0, c\u00e1c c\u1ed5 \u0111\u00f4ng l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3.<\/p>\n<p>Ngo\u00e0i ra, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau l\u00e0 g\u00ec?\u00a0<strong>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/strong><\/p>\n<ul>\n<li>Cung c\u1ea5p h\u01b0\u1edbng.\u00a0\u0110\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t, m\u1ee5c ti\u00eau cung c\u1ea5p cho b\u1ea1n ph\u01b0\u01a1ng h\u01b0\u1edbng v\u00e0 \u0111\u00edch \u0111\u1ebfn.<\/li>\n<li>T\u1eadp trung r\u00f5 r\u00e0ng h\u01a1n v\u00e0o nh\u1eefng g\u00ec quan tr\u1ecdng.<\/li>\n<li>S\u1ef1 r\u00f5 r\u00e0ng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<li>Cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh.<\/li>\n<li>Cung c\u1ea5p \u0111\u1ed9ng l\u1ef1c.<\/li>\n<li>Mang l\u1ea1i cho b\u1ea1n c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng v\u1ec1 c\u00e1 nh\u00e2n.<\/li>\n<li>Mang l\u1ea1i cho b\u1ea1n c\u1ea3m gi\u00e1c c\u00f3 m\u1ee5c \u0111\u00edch trong cu\u1ed9c s\u1ed1ng.<\/li>\n<\/ul>\n<p>V\u1ec1 m\u1eb7t n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 g\u00ec?<\/p>\n<p><strong>C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 l\u1ee3i nhu\u1eadn, t\u0103ng tr\u01b0\u1edfng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/strong><\/p>\n<ul>\n<li>C\u00e1c m\u1ee5c ti\u00eau v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>M\u1ee5c ti\u00eau D\u1ecbch v\u1ee5 Kh\u00e1ch h\u00e0ng.<\/li>\n<li>Gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean.<\/li>\n<li>Hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>T\u0103ng tr\u01b0\u1edfng c\u1ee7a Doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p>T\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn?<\/p>\n<p><strong>L\u1ee3i nhu\u1eadn<\/strong>\u00a0b\u1eb1ng doanh thu c\u1ee7a c\u00f4ng ty tr\u1eeb \u0111i chi ph\u00ed.\u00a0Ki\u1ebfm \u0111\u01b0\u1ee3c\u00a0<strong>l\u1ee3i nhu\u1eadn<\/strong>\u00a0l\u00e0\u00a0<strong>quan tr\u1ecdng \u0111\u1ed1i<\/strong>\u00a0v\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf b\u1edfi v\u00ec kh\u1ea3 n\u0103ng sinh l\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n t\u00e0i ch\u00ednh t\u1eeb ng\u00e2n h\u00e0ng, thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh hay kh\u00f4ng.\u00a0C\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c kinh doanh m\u00e0 kh\u00f4ng\u00a0<strong>thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn<\/strong>\u00a0.<\/p>\n<p><strong>M\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c l\u1ee3i nhu\u1eadn l\u00e0 g\u00ec?<\/strong><\/p>\n<p>cho\u00a0<strong>t\u1ed5 ch\u1ee9c l\u1ee3i nhu\u1eadn<\/strong>\u00a0.\u00a0M\u1ed9t doanh nghi\u1ec7p ho\u1eb7c\u00a0<strong>t\u1ed5 ch\u1ee9c<\/strong>\u00a0kh\u00e1c\u00a0c\u00f3\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0ch\u00ednh\u00a0l\u00e0 ki\u1ebfm ti\u1ec1n (\u00a0<strong>l\u1ee3i nhu\u1eadn<\/strong>\u00a0), tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u1ed9t\u00a0<strong>t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn<\/strong>\u00a0t\u1eadp trung v\u00e0o m\u1ed9t\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0nh\u01b0 gi\u00fap \u0111\u1ee1 c\u1ed9ng \u0111\u1ed3ng v\u00e0 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ti\u1ec1n \u1edf m\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec\u00a0ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0<strong>t\u1ed5 ch\u1ee9c<\/strong>\u00a0.<\/p>\n<p><strong>5 b\u01b0\u1edbc \u0111\u1ec3 vi\u1ebft c\u00e1c m\u1ee5c ti\u00eau h\u1ecdc t\u1eadp r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/strong><\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh M\u1ee9c \u0111\u1ed9 Ki\u1ebfn th\u1ee9c C\u1ea7n thi\u1ebft \u0111\u1ec3 \u0110\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau c\u1ee7a B\u1ea1n.\u00a0Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u vi\u1ebft m\u1ee5c ti\u00eau, h\u00e3y d\u1eebng l\u1ea1i v\u00e0 suy ngh\u0129 v\u1ec1 ki\u1ec3u thay \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n kh\u00f3a \u0111\u00e0o t\u1ea1o c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n.<\/li>\n<li>Ch\u1ecdn m\u1ed9t \u0110\u1ed9ng t\u1eeb H\u00e0nh \u0111\u1ed9ng.<\/li>\n<li>T\u1ea1o M\u1ee5c ti\u00eau c\u1ee7a ri\u00eang b\u1ea1n.<\/li>\n<li>Ki\u1ec3m tra m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n<li>L\u1eb7p l\u1ea1i<\/li>\n<\/ol>\n<p><strong>B\u1ea1n gi\u1ea3i th\u00edch th\u1ebf n\u00e0o v\u1ec1 l\u1ee3i nhu\u1eadn?<\/strong><\/p>\n<p><strong>L\u1ee3i nhu\u1eadn<\/strong>\u00a0m\u00f4 t\u1ea3 l\u1ee3i \u00edch t\u00e0i ch\u00ednh nh\u1eadn \u0111\u01b0\u1ee3c khi doanh thu t\u1ea1o ra t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u01b0\u1ee3t qu\u00e1 chi ph\u00ed, chi ph\u00ed v\u00e0 thu\u1ebf li\u00ean quan \u0111\u1ebfn vi\u1ec7c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp.\u00a0B\u1ea5t k\u1ef3\u00a0<strong>kho\u1ea3n l\u1ee3i nhu\u1eadn n\u00e0o<\/strong>\u00a0ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i cho ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi ch\u1ecdn b\u1ecf t\u00fai ti\u1ec1n m\u1eb7t ho\u1eb7c t\u00e1i \u0111\u1ea7u t\u01b0 tr\u1edf l\u1ea1i doanh nghi\u1ec7p.<\/p>\n<p><strong>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/strong><\/p>\n<p>C\u00e1c\u00a0<strong>m\u1ee5c ti\u00eau ch\u00ednh<\/strong>\u00a0m\u00e0 m\u1ed9t\u00a0<strong>doanh nghi\u1ec7p<\/strong>\u00a0c\u00f3 th\u1ec3 c\u00f3 l\u00e0: S\u1ef1 t\u1ed3n t\u1ea1i &#8211; m\u1ed9t\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0ng\u1eafn h\u1ea1n\u00a0, c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ed1i v\u1edbi\u00a0<strong>doanh nghi\u1ec7p<\/strong>\u00a0nh\u1ecf\u00a0m\u1edbi b\u1eaft \u0111\u1ea7u, ho\u1eb7c khi m\u1ed9t c\u00f4ng ty m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng ho\u1eb7c v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng.\u00a0T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn &#8211; c\u1ed1 g\u1eafng t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t c\u00f3 th\u1ec3 &#8211; th\u00edch nh\u1ea5t l\u00e0\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu v\u00e0 c\u1ed5 \u0111\u00f4ng.<\/p>\n<p><strong>B\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n<p><strong>\u0110\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn, b\u1ea1n s\u1ebd c\u1ea7n xem x\u00e9t nh\u1eefng \u0111i\u1ec1u sau:<\/strong><\/p>\n<ol>\n<li>chi ph\u00ed (c\u1ea3 c\u1ed1 \u0111\u1ecbnh v\u00e0 bi\u1ebfn \u0111\u1ed5i)<\/li>\n<li>thu nh\u1eadp h\u00e0ng n\u0103m c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu.<\/li>\n<li>chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng (c\u1ed1 \u0111\u1ecbnh v\u00e0 bi\u1ebfn \u0111\u1ed5i)<\/li>\n<li>ho\u00e0n v\u1ed1n \u0111\u00e3 vay.<\/li>\n<li>tr\u1ea3 l\u1ea1i r\u1ee7i ro.<\/li>\n<li>tr\u1edf l\u1ea1i cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/li>\n<\/ol>\n<p><strong>5 m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/p>\n<p>Theo Andy Neely, t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201c\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh: l\u00fd thuy\u1ebft th\u1ed1ng nh\u1ea5t v\u00e0 th\u1ef1c h\u00e0nh t\u00edch h\u1ee3p\u201d, c\u00f3 n\u0103m m\u1ee5c ti\u00eau ch\u00ednh v\u1ec1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng: t\u1ed1c \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng, chi ph\u00ed,\u00a0<strong>t\u00ednh linh ho\u1ea1t<\/strong>\u00a0v\u00e0\u00a0<strong>\u0111\u1ed9 tin c\u1eady<\/strong>\u00a0.<\/p>\n<p><strong>C\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c l\u00e0 g\u00ec?<\/strong><\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c l\u00e0 ng\u1eafn h\u1ea1n v\u00e0 trung h\u1ea1n\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u00ecm c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a n\u00f3\u00a0<strong>m\u1ee5c ti\u00eau<\/strong>\u00a0.\u00a0M\u1ee5c ti\u00eau th\u01b0\u1eddng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<p><strong>5 m\u1ee5c ti\u00eau th\u00f4ng minh l\u00e0 g\u00ec?<\/strong><\/p>\n<p>B\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1eb7t ra ph\u00f9 h\u1ee3p v\u1edbi n\u0103m ti\u00eau ch\u00ed TH\u00d4NG MINH (\u00a0<strong>C\u1ee5 th\u1ec3<\/strong>\u00a0, C\u00f3\u00a0<strong>th\u1ec3\u00a0\u0111o l\u01b0\u1eddng<\/strong>\u00a0, C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, C\u00f3 li\u00ean quan v\u00e0 R\u00e0ng bu\u1ed9c th\u1eddi gian), b\u1ea1n c\u00f3 m\u1ed9t \u0111i\u1ec3m neo d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 t\u1eadp trung to\u00e0n b\u1ed9 v\u00e0o vi\u1ec7c t\u1eadp trung v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_column_text] M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 g\u00ec v\u00e0 v\u00ec sao &nbsp; [\/vc_column_text][\/vc_column][\/vc_row][vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_empty_space][vc_single_image image=&#8221;6243401&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row widthopt=&#8221;&#8221; fixedbg=&#8221;&#8221; footerrow=&#8221;&#8221;][vc_column][vc_column_text]T\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 th\u1ee9 then ch\u1ed1t trong nh\u1eefng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, v\u00e0 c\u0169ng l\u00e0 l\u1ef9&#8230; <a class=\"view-article\" href=\"https:\/\/yp.com.vn\/muc-tieu-cuoi-cung-va-quan-trong-nhat-cua-mot-cong-ty-la-gi-va-vi-sao\/\">Xem b\u00e0i vi\u1ebft<\/a><\/p>\n","protected":false},"author":175,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[2504],"tags":[],"class_list":["post-6243400","post","type-post","status-publish","format-standard","hentry","category-doanh-nghiep"],"acf":[],"_links":{"self":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts\/6243400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/comments?post=6243400"}],"version-history":[{"count":0,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts\/6243400\/revisions"}],"wp:attachment":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/media?parent=6243400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/categories?post=6243400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/tags?post=6243400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}