{"id":6249396,"date":"2022-02-17T01:34:00","date_gmt":"2022-02-17T01:34:00","guid":{"rendered":"https:\/\/yp.vn\/?p=6249396"},"modified":"2022-02-16T09:35:28","modified_gmt":"2022-02-16T02:35:28","slug":"thang-may-la-manh-dat-mau-mo-cho-nganh-quang-cao","status":"publish","type":"post","link":"https:\/\/yp.com.vn\/thang-may-la-manh-dat-mau-mo-cho-nganh-quang-cao\/","title":{"rendered":"Thang M\u00e1y l\u00e0 M\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho ng\u00e0nh Qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n

T\u1eeb vi\u1ec7c tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c ng\u1eafn ng\u1ee7i trong thang m\u00e1y, gi\u1edd \u0111\u00e2y thang m\u00e1y \u0111\u00e3 tr\u1edf th\u00e0nh \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d cho ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/em><\/strong><\/p>\n\n\n\n

C\u1ee9 3 ng\u00e0y, c\u00e1c thang m\u00e1y<\/a><\/strong> tr\u00ean Tr\u00e1i \u0111\u1ea5t ch\u1edf s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u1eb1ng v\u1edbi s\u1ed1 d\u00e2n c\u01b0 tr\u00ean Tr\u00e1i \u0111\u1ea5t, t\u1ee9c l\u00e0 m\u1ed7i ng\u00e0y kho\u1ea3ng h\u01a1n 2,5 t\u1ec9 ng\u01b0\u1eddi! Trong \u0111\u00f3 m\u1ed9t kh\u1ea3o s\u00e1t t\u1ea1i Vi\u1ec7t Nam cho k\u1ebft qu\u1ea3 c\u00f3 t\u1edbi 50% s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng thang m\u00e1y c\u00f3 th\u00f3i quen ch\u00fa \u00fd t\u1edbi qu\u1ea3ng c\u00e1o t\u1ea1i thang m\u00e1y, 43% th\u01b0\u1eddng xuy\u00ean ch\u00fa \u00fd (2 l\u1ea7n \u0111i \u00edt nh\u1ea5t 1 l\u1ea7n ch\u00fa \u00fd) v\u00e0 6% ch\u1ec9 nh\u00ecn 1 l\u1ea7n.<\/p>\n\n\n\n

Nh\u1eefng con s\u1ed1 \u1ea5y cho th\u1ea5y thang m\u00e1y l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng ti\u1ec1m n\u0103ng v\u1edbi l\u01b0\u1ee3t ng\u01b0\u1eddi ti\u1ebfp c\u1eadn cao v\u00e0 t\u1ea7n su\u1ea5t \u0111\u1ec1u \u0111\u1eb7n. Ngo\u00e0i ra, c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh c\u0169ng cho k\u1ebft qu\u1ea3 n\u1ed5i tr\u1ed9i c\u1ee7a qu\u1ea3ng c\u00e1o thang m\u00e1y.<\/p>\n\n\n\n

HI\u1ec6U QU\u1ea2 \u201c\u0110\u00c1NG G\u1edcM\u201d<\/h4>\n\n\n\n
\"Qu\u1ea3ng<\/figure>\n\n\n\n

Khi Kantar ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n v\u1ec1 th\u00f3i quen ti\u1ebfp x\u00fac v\u00e0 th\u00e1i \u0111\u1ed9 v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y qu\u1ea3ng c\u00e1o thang m\u00e1y<\/a><\/strong> t\u00f2a nh\u00e0 n\u1ed5i tr\u1ed9i v\u1ec1 hi\u1ec7u qu\u1ea3 theo c\u00e1c ch\u1ec9 s\u1ed1 so v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n

Kantar \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 d\u1ecbch v\u1ee5 \u0111o l\u01b0\u1eddng kh\u00e1n gi\u1ea3 v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng, ho\u1ea1t \u0111\u1ed9ng outdoor tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00f3 \u0111\u1ed9 tin c\u1eady cao.<\/p>\n\n\n\n

Trong \u201cNghi\u00ean c\u1ee9u s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a c\u01b0 d\u00e2n \u0111\u00f4 th\u1ecb Trung Qu\u1ed1c n\u0103m 2021\u201d, \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u00e3 c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn ti\u00eau bi\u1ec3u mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng cho l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n v\u1edbi b\u1ea3y lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng ti\u00eau bi\u1ec3u g\u1ed3m: TV, Internet, thang m\u00e1y t\u00f2a nh\u00e0, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng, r\u1ea1p chi\u1ebfu phim, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi truy\u1ec1n th\u1ed1ng. Theo \u0111\u00f3, b\u00e1o c\u00e1o Xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n truy\u1ec1n th\u00f4ng 2021 (2021 Media Trends & Predictions Report) \u0111\u00e3 ch\u1ec9 ra nh\u1eefng ch\u1ec9 s\u1ed1 khi\u1ebfn qu\u1ea3ng c\u00e1o thang m\u00e1y t\u00f2a nh\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 \u201c\u0111\u00e1ng g\u1eddm\u201d v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n

T\u1ef7 l\u1ec7 ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0y (daily reach) c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi xem ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00f3 chi\u1ebfm tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem. Theo k\u1ebft qu\u1ea3 \u0111i\u1ec1u tra, qu\u1ea3ng c\u00e1o tr\u00ean Internet (95%), qu\u1ea3ng c\u00e1o thang m\u00e1y t\u00f2a nh\u00e0 (79%) v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean TV (51%) l\u00e0 m\u1ed9t trong ba lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

C\u00f9ng t\u00ednh ch\u1ea5t v\u1edbi c\u00e1c \u0111\u00f4 th\u1ecb ph\u00e1t tri\u1ec3n tr\u00ean th\u1ebf gi\u1edbi, m\u1eadt \u0111\u1ed9 \u0111\u00f4 th\u1ecb t\u1ea1i Vi\u1ec7t Nam c\u00f9ng h\u1ec7 th\u1ed1ng c\u00e1c t\u00f2a nh\u00e0 d\u00e0y \u0111\u1eb7c, l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00f2a nh\u00e0 m\u1ed7i ng\u00e0y \u0111\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh. Th\u1ed1ng k\u00ea s\u01a1 b\u1ed9 \u0111\u1ebfn 2019 c\u1ea3 n\u01b0\u1edbc c\u00f3 kho\u1ea3ng 3.000 t\u00f2a nh\u00e0 chung c\u01b0, ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng, th\u01b0\u01a1ng m\u1ea1i. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng \u201cm\u00e0u m\u1ee1\u201d cho ng\u00e0nh qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi xem.<\/p>\n\n\n\n

\"Qu\u1ea3ng<\/figure>\n\n\n\n

TI\u1ec0M N\u0102NG S\u00c1NG T\u1ea0O L\u1edaN<\/h4>\n\n\n\n

S\u1ef1 s\u00e1ng t\u1ea1o trong ng\u00e0nh qu\u1ea3ng c\u00e1o l\u00e0 tuy\u1ebfn t\u00ednh, c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o lu\u00f4n c\u1ea7n t\u00ecm t\u00f2i nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn. D\u00f9 v\u1eady, ch\u00fang ta c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 th\u1eadt r\u1eb1ng nh\u1eefng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o quen thu\u1ed9c \u0111\u00e3 d\u1ea7n c\u00f3 nh\u1eefng c\u00f4ng th\u1ee9c, nh\u1eefng motif quen thu\u1ed9c t\u1ea1o th\u00e1ch th\u1ee9c v\u1edbi s\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o thang m\u00e1y<\/a><\/strong> \u2013 m\u1ed9t lo\u1ea1i h\u00ecnh m\u1edbi c\u00f3 th\u1ec3 coi nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ea1o ra ch\u1ea5t li\u1ec7u m\u1edbi cho ng\u00e0nh qu\u1ea3ng c\u00e1o. Th\u1eadm ch\u00ed trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f3 kh\u00f4ng \u00edt nh\u1eefng d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o thang m\u00e1y \u0111\u00e3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch cao t\u1ea1i c\u00e1c cu\u1ed9c thi v\u1ec1 marketing, qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

Ti\u00eau bi\u1ec3u ta c\u00f3 th\u1ec3 nh\u1edb \u0111\u1ebfn Gi\u1ea3i th\u01b0\u1edfng Chip Shop (th\u00f4ng qua TheDrum) \u0111\u00e3 vinh danh concept qu\u1ea3ng c\u00e1o \u201cMan of Steel\u201d l\u00e0 m\u1ed9t \u201cAd of the Week\u201d. Gi\u1ea3i th\u01b0\u1edfng Chip Shop h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 c\u00f4ng nh\u1eadn s\u1ef1 s\u00e1ng t\u1ea1o th\u00f4ng qua c\u00e1c gi\u1ea3i th\u01b0\u1edfng s\u00e1ng t\u1ea1o mang t\u1ea7m c\u1ee1 qu\u1ed1c t\u1ebf v\u00e0 ch\u00fang c\u00f3 th\u1ec3 d\u00e0nh cho b\u1ea5t k\u00ec ai m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ed9 phim \u201cMan of Steel\u201d \u0111\u00e3 mang \u0111\u1ebfn \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o khi c\u1eeda cabin thang m\u00e1y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng m\u1eb7c vest \u0111ang v\u1edbi tay chu\u1ea9n b\u1ecb k\u00e9o \u00e1o kho\u00e1c ngo\u00e0i c\u1ee7a m\u00ecnh ra, v\u00e0 khi thang m\u00e1y m\u1edf c\u1eeda, qu\u1ea3ng c\u00e1o tr\u00ean b\u1ee9c v\u00e1ch ph\u00eda sau c\u1ee7a cabin l\u1ea1i hi\u1ec3n th\u1ecb bi\u1ec3u t\u01b0\u1ee3ng chi\u1ebfc r\u01b0\u01a1ng si\u00eau nh\u00e2n c\u00f9ng v\u1edbi ng\u00e0y ph\u00e1t h\u00e0nh v\u00e0 \u0111\u1ecba ch\u1ec9 trang web c\u1ee7a Man of Steel.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u00dd t\u01b0\u1edfng l\u1ee3i d\u1ee5ng hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng \u0111\u00f3ng \u2013 m\u1edf c\u1ee7a c\u1eeda thang m\u00e1y<\/a><\/strong> n\u00e0y c\u0169ng l\u00e0 c\u1ea3m h\u1ee9ng cho nhi\u1ec1u \u00fd t\u01b0\u1edfng kh\u00e1c th\u1ef1c hi\u1ec7n lu\u00f4n t\u1ea1o ra nh\u1eefng b\u1ea5t ng\u1edd th\u00fa v\u1ecb cho ng\u01b0\u1eddi xem. Ngo\u00e0i ra c\u0169ng c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o kh\u00e1c v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean thang m\u00e1y khi\u1ebfn ng\u01b0\u1eddi xem \u201ctr\u1ea7m tr\u1ed3\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o t\u1ea1i thang m\u00e1y do Neilsen nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o thang m\u00e1y t\u1ea1i Vi\u1ec7t Nam c\u0169ng cho k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1c.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

C\u00e1c k\u1ebft qu\u1ea3 tr\u00ean cho th\u1ea5y d\u00f9 kho\u1ea3ng th\u1eddi gian s\u1eed d\u1ee5ng thang m\u00e1y c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n\n\n\n

D\u1eaaN \u0110\u1ea6U HI\u1ec6U QU\u1ea2, D\u1eaaN \u0110\u1ea6U XU H\u01af\u1edaNG<\/h4>\n\n\n\n

\u201cM\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh\u201d l\u00e0 k\u1ebft lu\u1eadn \u0111\u01b0\u1ee3c Kantar nh\u1ea5n m\u1ea1nh l\u00e0 m\u1ed9t trong m\u01b0\u1eddi xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u. C\u01a1 s\u1edf c\u1ee7a xu h\u01b0\u1edbng n\u00e0y ch\u00ednh l\u00e0 vi\u1ec7c m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng ch\u01b0a bao gi\u1edd thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y nh\u01b0 hi\u1ec7n nay v\u00e0 ni\u1ec1m tin c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p c\u0169ng \u0111ang gi\u1ea3m (t\u1eeb 56% v\u00e0o n\u0103m 2019 xu\u1ed1ng c\u00f2n 49% v\u00e0o n\u0103m 2020). Trong n\u0103m 2021, ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd n\u1ebfu nh\u01b0 mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a h\u01a1n n\u1eefa hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, h\u1ecd s\u1ebd c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/p>\n\n\n\n

Trong khi ng\u00e0nh thang m\u00e1y c\u0169ng l\u00e0 m\u1ed9t ng\u00e0nh tr\u1ebb t\u1ea1i Vi\u1ec7t Nam th\u00ec qu\u1ea3ng c\u00e1o thang m\u00e1y hi\u1ec7n nay c\u0169ng \u0111ang \u1edf nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u1edbi m\u1ebb. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 quen thu\u1ed9c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c m\u00e0 \u0111\u00f4i khi s\u1ebd th\u1ea5y ch\u00fang th\u1eadt \u201cphi\u1ec1n h\u00e0\u201d khi xen v\u00e0o gi\u1eefa nh\u1eefng nhu c\u1ea7u c\u00f4ng vi\u1ec7c, gi\u1ea3i tr\u00ed kh\u00e1c c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, trong kh\u00f4ng gian thang m\u00e1y nh\u00e0m ch\u00e1n, nhi\u1ec1u thang m\u00e1y c\u00f2n h\u1ea1n ch\u1ebf s\u00f3ng \u0111i\u1ec7n tho\u1ea1i th\u00ec r\u00f5 r\u00e0ng qu\u1ea3ng c\u00e1o thang m\u00e1y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u201cphi\u1ec1n h\u00e0\u201d m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m gi\u1ea3i tr\u00ed th\u00fa v\u1ecb. S\u1ef1 t\u1eadp trung trong th\u1eddi gian ch\u1edd \u0111\u1ee3i, trong kh\u00f4ng gian h\u1eb9p c\u0169ng \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh s\u1ebd cao h\u01a1n so v\u1edbi c\u00e1c kho\u1ea3ng th\u1eddi gian v\u00e0 kh\u00f4ng gian kh\u00e1c. V\u00e0 h\u01a1n h\u1ebft, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng thang m\u00e1y c\u00e0ng nhi\u1ec1u th\u00ec kh\u1ea3 n\u0103ng l\u01b0u gi\u1eef th\u00f4ng tin trong k\u00ed \u1ee9c ng\u01b0\u1eddi xem c\u00e0ng l\u1edbn!<\/p>\n\n\n\n

Vi\u1ec7c t\u1eadn d\u1ee5ng nh\u1eefng \u201c\u0111i\u1ec3m y\u1ebfu\u201d c\u1ee7a thang m\u00e1y \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m mang \u0111\u1ebfn l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn th\u00f4ng minh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn. D\u1ef1a tr\u00ean nh\u1eefng hi\u1ec7u qu\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh v\u00e0 nh\u1eefng ti\u1ec1m n\u0103ng d\u1ed3i d\u00e0o c\u1ee7a qu\u1ea3ng c\u00e1o thang m\u00e1y, ch\u1eafc h\u1eb3n \u0111\u00e2y s\u1ebd l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng marketing trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n

Ngu\u1ed3n: tapchithangmay.com<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1eeb vi\u1ec7c tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c ng\u1eafn ng\u1ee7i trong thang m\u00e1y, gi\u1edd \u0111\u00e2y thang m\u00e1y \u0111\u00e3 tr\u1edf th\u00e0nh \u201cm\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1\u201d cho ng\u00e0nh qu\u1ea3ng c\u00e1o. C\u1ee9 3 ng\u00e0y, c\u00e1c thang m\u00e1y tr\u00ean Tr\u00e1i \u0111\u1ea5t ch\u1edf s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u1eb1ng v\u1edbi s\u1ed1 d\u00e2n c\u01b0 tr\u00ean Tr\u00e1i \u0111\u1ea5t, t\u1ee9c l\u00e0 m\u1ed7i ng\u00e0y kho\u1ea3ng h\u01a1n… Xem b\u00e0i vi\u1ebft<\/a><\/p>\n","protected":false},"author":8,"featured_media":6249397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"footnotes":""},"categories":[2546],"tags":[],"class_list":["post-6249396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thang-may"],"acf":[],"_links":{"self":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts\/6249396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/comments?post=6249396"}],"version-history":[{"count":0,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/posts\/6249396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/media\/6249397"}],"wp:attachment":[{"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/media?parent=6249396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/categories?post=6249396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yp.com.vn\/KmOMlj66m\/wp\/v2\/tags?post=6249396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}